“Why I Won't Monetize My YouTube Channel Despite ₦1 Billion Gain” – Nathaniel Bassey

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Nigerian gospel singer, trumpeter, gospel songwriter and pastor, Nathaniel Bassey has finally addressed reports and online debates about his decision not to monetise his viral #HallelujahChallenge on YouTube, despite claims that he could have earned over ₦1 billion from the platform.

Speaking during one of the live sessions of the ongoing #HallelujahChallenge, Bassey said his decision was based on divine direction, not financial logic.

“People are dragging me because I didn’t monetise my YouTube channel for the Hallelujah Challenge. I won’t monetise it, God didn’t tell me to,” he said.

Bassey, who has hosted the #HallelujahChallenge annually since 2017, explained that while some may view his decision as financially unwise, he considers it an act of obedience and spiritual integrity.

The gospel minister also revealed that some individuals have created fake accounts and rebroadcast the live praise sessions without permission in an attempt to profit from his ministry.

“There are people that now join the Hallelujah Challenge on fake pages. Some criminals take the feed from my page and air it just to make money,” he added.

Fans had earlier debated the financial potential of the month-long worship programme, with some social media users estimating that monetisation could have generated up to ₦1 billion in ad revenue due to its massive global following.

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