Organisers Announce New Twists To AMVCA

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The eighth edition of the popular Africa Magic Viewers Choice Awards is set to hold for eight days from Saturday, May 7, to Saturday, May 14, 2022. This is a clear departure from the one-day events that had held in the ceremony’s eight-year history.

At an event on Thursday, March 17, 2022, at Marriott Hotel, Ikeja, Lagos, to intimate members of the press and other stakeholders about the new features introduced to this year’s edition of the ceremony, it was stated that the AMVCA 2022 will cater to different sectors of the creative industry. 

The Head of Content, Africa Magic, Busola Tejumola, also stated that the company had invested over $500m in the promotion of local content from 2015 to 2021 through platforms such as the AMVCAs and the MultiChoice Talent Factory.

According to the organisers, May 7 has been designated as the AMVCA Opening night.

This will be followed by a runway show on May 8 in partnership with BellaNaija Style, tagged, ‘Design for the Stars’, and will feature a competition for budding fashion designers.

May 9 will be dedicated to the Multichoice Talent Factory, and will include movie screenings and panel discussions by students of the MTF academy.

May 10 is for ‘Africa Magic Session with Content Creators’, where industry stakeholders and enthusiasts will be hosted to a special ‘Africa Magic Content Market Day’. To make it an all-encompassing show, May 11 has been tagged, ‘Pan-African Food Festival and Cultural Day’; while May 12 will be solely for digital content creators.

A special gala will then be held on Friday, May 13, for award nominees; while the grand finale of the ceremony will hold on Saturday, May 14, 2022.

The ‘Best Soundtrack’ category winner will also go home with N1m.

Meanwhile, actors, Adesua Etomi-Wellington and Daniel Effiong, will unveil the nominees on Saturday, March 19, 2022.

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